@ARTICLE{26583204_26652334_2009, author = {D. Kasymova}, keywords = {, mobile advertisement, index-based similarity search, context advertisementsimilarity search}, title = {}, journal = {}, year = {2009}, number = {2}, pages = {20-26}, url = {https://bijournal.hse.ru/en/2009--2/26652334.html}, publisher = {}, abstract = {This article is devoted to technology of using cellular communications in Russia for banner ad showing. Here we investigate algorithms for selection of targeted banner ad for specified telephone subscriber and provide comparative analysis of different similarity search acceleration methods for parameters specified by cell phone company.}, annote = {This article is devoted to technology of using cellular communications in Russia for banner ad showing. Here we investigate algorithms for selection of targeted banner ad for specified telephone subscriber and provide comparative analysis of different similarity search acceleration methods for parameters specified by cell phone company.} }