@ARTICLE{26583204_26642996_2010, 
	author = {A. Golubeva and S. Mal'tseva}, 
	keywords = {, insurance policy, market segmentation, insurance products, consulting technologiese-insurance},
	title = {},
	journal = {},
	year = {2010},
	number = {1},
	pages = {51-59},
	url = {https://bijournal.hse.ru/en/2010--1/26642996.html},
	publisher = {},
	abstract = {In the article the questions of e-insurance efficiency increasing on the basis of consulting technologies are considered. The typical client segments are researched, the key buying motives for insurance products are described, also the opportunity of complex products offering for client segments is regarded.},
	annote = {In the article the questions of e-insurance efficiency increasing on the basis of consulting technologies are considered. The typical client segments are researched, the key buying motives for insurance products are described, also the opportunity of complex products offering for client segments is regarded.}
}