TY  - JOUR
TI  - 
T2  - 
IS  - 
KW  - insurance policy
KW  - market segmentation
KW  - insurance products
KW  - consulting technologies
KW  - e-insurance
AB  - In the article the questions of e-insurance efficiency increasing on the basis of consulting technologies are considered. The typical client segments are researched, the key buying motives for insurance products are described, also the opportunity of complex products offering for client segments is regarded.
AU  - A. Golubeva
AU  - S. Mal'tseva
UR  - https://bijournal.hse.ru/en/2010--1/26642996.html
PY  - 2010
SP  - 51-59
VL  -