@ARTICLE{26583204_26645672_2010, 
	author = {A. Efimov}, 
	keywords = {, positioning, software market, intermediary firm, target audience, life cycle, consumer preferencessoftware promotion},
	title = {An Approach to the Interpretation to Intermediary Service Construction in the Software Products Market},
	journal = {},
	year = {2010},
	number = {2},
	pages = {46-49},
	url = {https://bijournal.hse.ru/en/2010--2/26645672.html},
	publisher = {},
	abstract = {The role of the intermediary organizations rendering services in the IT-Market increases against progressing rates of creation software products. Activity of the intermediary organizations in software market consists in granting services of special shape. Thus treatment of intermediary service concept and approaches to its build up are not well structured and systemized. Diversity of possible variants of service construction creates considerable difficulties at modeling and management of intermediary activity processes in the IT Market.},
	annote = {The role of the intermediary organizations rendering services in the IT-Market increases against progressing rates of creation software products. Activity of the intermediary organizations in software market consists in granting services of special shape. Thus treatment of intermediary service concept and approaches to its build up are not well structured and systemized. Diversity of possible variants of service construction creates considerable difficulties at modeling and management of intermediary activity processes in the IT Market.}
}