TY - JOUR TI - Advanced data center economy T2 - IS - KW - energy efficiency KW - total cost of ownership KW - data center AB - Rafael Sukhov - Finance Manager, INO Uptime Technology. Address: 1-2, M.Vasilevskogo str., Moscow, 123098, Russian Federation. E-mail: r.sukhov@uptimetechnology.ruMaxim Amzarakov - Director, INO Uptime Technology. Address: 1-2, M.Vasilevskogo str., Moscow, 123098, Russian Federation. E-mail: m.amzarakov@uptimetechnology.ruEugene Isaev - Professor, Head of Department for Education Stack Group, National Research University Higher School of Economics. Address: 20, Myasnitskaya str., Moscow, 101000, Russian Federation. E-mail: eisaev@hse.ruThe article addresses basic Data Centers (DC) drivers of price and engineering, which specify rules and price evaluation for creation and further operation. DC energy efficiency concept, its influence on DC initial price, operation costs and Total Cost of Ownership.The article is published in English. Full text in English is available (see the file attached). AU - R. Sukhov AU - M. Amzarakov AU - E. Isaev UR - https://bijournal.hse.ru/en/2013--2(24)/86478727.html PY - 2013 SP - 13-18 VL -