The BI technology market in Russia: Analysis of the transition to domestic solutions in the context of import substitution

Abstract

The Russian Business Intelligence (BI) technology market has undergone significant transformations under the influence of import substitution policies and geopolitical shifts. The departure of major foreign vendors such as Microsoft Power BI, Tableau, and Qlik has reshaped the landscape, increasing the demand for domestic BI solutions. This study examines the current state of the Russian BI market, analyzing the challenges and opportunities associated with transitioning to local platforms. While global trends emphasize cloud adoption, self-service BI, and AI-driven analytics, the Russian market faces specific barriers, including regulatory constraints on cloud services, a shortage of skilled specialists and the limited functionality of domestic solutions compared to their international counterparts. The research employs a comparative analysis of global and domestic BI platforms, assessing their advantages and constraints in the context of import substitution. Key Russian BI solutions such as Foresight Analytical Platform, Visiology and Yandex DataLens have demonstrated potential in filling the gap left by foreign vendors, offering functionalities tailored to local business needs. However, challenges remain in areas such as usability, scalability and integration with enterprise IT infrastructure. The study also explores the role of government initiatives and corporate investments in accelerating the development of competitive domestic BI technologies. Findings indicate that despite the difficulties of adaptation, the Russian BI market is evolving through increased digitalization, growing enterprise demand for data-driven decision-making and the necessity of developing independent analytics ecosystems. Addressing issues such as improving user training, expanding platform capabilities and fostering collaboration between IT developers and businesses will be crucial for the successful advancement of BI technologies in Russia. This study contributes to the ongoing discourse on the evolution of the Russian BI market, emphasizing its role in supporting business competitiveness and economic resilience in a rapidly changing technological and regulatory environment.