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ISSN 2587-814X (print), Russian version: ISSN 1998-0663 (print), |
A. Golubeva, S. Mal'tseva
2010.
No. 1.
P. 51–59
[issue contents]
In the article the questions of e-insurance efficiency increasing on the basis of consulting
technologies are considered. The typical client segments are researched, the key buying
motives for insurance products are described, also the opportunity of complex products
offering for client segments is regarded.
Citation:
Golubeva A. P., Mal'tseva S. V. (2010) Povyshenie effektivnosti Internet-strakhovaniya na osnove tekhnologiy konsaltinga [] Biznes-informatika, 1, pp. 51-59 (in Russian)
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