ISSN 2587-814X (print), Russian version: ISSN 1998-0663 (print), |
A. Golubeva, S. Mal'tsevaE-INSURANCE EFFICIENCY INCREASING AS A RESULT OF USING CONSULTING TECHNOLOGIES
2010.
No. 1.
P. 51–59
[issue contents]
In the article the questions of e-insurance efficiency increasing on the basis of consulting technologies are considered. The typical client segments are researched, the key buying motives for insurance products are described, also the opportunity of complex products offering for client segments is regarded.
Citation:
Golubeva A. P., Mal'tseva S. V. (2010) Povyshenie effektivnosti Internet-strakhovaniya na osnove tekhnologiy konsaltinga [] Biznes-informatika, 1, pp. 51-59 (in Russian)
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