Nikolay Meshkov – Associate Professor, Department of Company Marketing, Faculty of Management, National Research University Higher School of Economics.
Address: 20, Myasnitskaya str., Moscow, 101000, Russian Federation.
E-mail: nmeshkov@hse.ru

Anton Matveev – Post-Graduate Student, Department of Company Marketing, Faculty of Management, National Research University Higher School of Economics.
Address: 20, Myasnitskaya str., Moscow, 101000, Russian Federation.
E-mail: porcupine-free1984@yandex.ru

The article considers the development of vital institutes of the modern society, including the regional mass-media complexes (RMMC). Each complex includes multiple interdependent  economic entities. These entities interact, fulfilling one common purpose – to satisfy the regional societies' requirement for the information necessary for their proper functioning and development. RMMCs are regional segments of media and Internet space, embodying a set of information requirements and information exchange models.

The article has for its purpose to provide the theory and major characteristics of a regional mass-media complex. That involves completing the following primary objectives:
-      to specify the definition of “information media space” (IMS), to research the conditions of its shaping and development, as well as its innovative potential;
-      to develop the theory of a news and analysis RMMC web portal as a core element of IMS's innovative infrastructure;
-      to develop the theory of intelligent systems to control the RMMC's innovative development in information society.

The research results prove the viability of developing an information and analysis web portal as a part of a regional mass-media complex. This portal would be a global self-developing problem-oriented information system, enabling its users to operate in a non-centralized, dispersed way. This system is a means  for the society and the regional government to interact, to coordinate various regional functions and processes, to create the region inhabitants' social network.

The primary functional objective of this portal is to accumulate, to store and to actualize all information relating to the region's functioning. The RMMC portal can serve as a basis for developing an intelligent system providing various heuristic and network services, as well as intelligent control of the RMMC portal.