Julia Taratukhina – Associate Professor, Department of Innovation and Business in Information Technologies, Faculty of Business Informatics, National Research University Higher School of Economics.
Address: 20, Myasnitskaya str., Moscow, 101000, Russian Federation.
E-mail: jtaratuhina@hse.ru  

Nowadays, a new educational paradigm is being created. It encompasses features of multiculturalism and multifunctionality, where project work complements scientific research. Educational processes tend to incorporate online learning methods. Multicultural education ‘space’, however, reveals issues like cognitive-pragmatic differences between representatives of various cultures, incompetency of tutors alongside with inefficiency of unified teaching methods. From this perspective, cross-cultural multimedia didactics requires further research with a focus on differences between cultural mentalities, presentation of educational material, culture-specific teaching methods and teaching techniques that determine differentiated approaches to the choice of effective multimedia technologies in education system. 

Meanwhile, the problem in differences between cultures and people’s mentality is becoming more and more real. Trying to eliminate this gap, some developed countries improve cross-cultural communication skills with the help of social networks and special e-learning environments, which actually makes the process of adaptation in another culture easier. 

The main purpose of this paper is to give analyses of the methods of using individual learning paths in other cultural groups, and to give some predictions and recommendations in the conclusion. Also, in the proposal some related literature which concerns this topic is going to be analyzed. Then, the results will be given in the conclusion.