E-INSURANCE EFFICIENCY INCREASING AS A RESULT OF USING CONSULTING TECHNOLOGIES

  • A. Golubeva
  • S. Mal'tseva
Keywords: insurance policy, market segmentation, insurance products, consulting technologies, e-insurance

Abstract

In the article the questions of e-insurance efficiency increasing on the basis of consulting technologies are considered. The typical client segments are researched, the key buying motives for insurance products are described, also the opportunity of complex products offering for client segments is regarded.

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Published
2010-01-25
How to Cite
GolubevaA., & Mal’tsevaS. (2010). E-INSURANCE EFFICIENCY INCREASING AS A RESULT OF USING CONSULTING TECHNOLOGIES. Business Informatics, 4(1), 51-59. Retrieved from https://bijournal.hse.ru/article/view/26341
Issue
Vol 4 No 1 (2010)
Section
Internet technologies