Проблемы достоверности пользовательских оценок и отзывов на маркетплейсах: системный подход
Аннотация
Пользовательские оценки и отзывы на маркетплейсах подвержены систематическим искажениям, что создает серьезные риски для участников электронной коммерции и снижает эффективность рыночных механизмов. Исследование представляет комплексный анализ проблемы искажения информации, охватывающий процесс от формирования оценки до ее системного учета. Цель работы – систематизация факторов искажения информации на маркетплейсах и разработка метрик для количественной оценки достоверности. Применен междисциплинарный подход, интегрирующий экономические теории, психологические концепции, а также знания из поведенческой экономики и информатики. Исследование расширяет понимание информационной экономики в контексте цифровых платформ, выявляя взаимосвязи между качеством информации и поведением участников рынка. Результаты имеют практическое значение для разработчиков маркетплейсов, регуляторов и пользователей, обеспечивая основу для создания эффективных механизмов контроля качества информации.
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