2010. No. 1

In view of the fact that all the businesses maintain records in the similar way, a number of the typical solutions in automation of the business-processes of the record keeping has been appeared. As a result of this, a range of the problems of integration an additional functionality to a typical solution has taken place. The adopting and development in the systems of automation the record keeping is being become the urgent question in the field of development of the software.

Article is devoted to approaches research for the Business Process Management (BPM). Research is based on the taking into account 2 factors: standardization of approaches to BPM; and a view on enterprise as reflexive enterprise. Authors used own consulting experience and intermediate results of the scientific researches which are carried out in State University HSE.

Organization problems of the BPM for software promotion in the corporate sales market are considered. The set of services is defined and the basic activity processes of the intermediary firm are described. Market positioning process of software product is considered in details. Main groups of the users forming target audience are outlined. Possible types of consumer behaviour and consumer preferences of the allocated groups are defined. The article offers an approach to a choice of positioning strategy depending on target audience given it’s characteristics.

The article discusses the possibilities and peculiarities of implementation of service oriented approaches as regards the description of autsourcing services, wich are provided by the centers of data processing (CDP). Models of special services will improve provider-customers interaction thanks to well formalized and clear look of CDP services package. It will also build up a methodical background for quick and flexible setting of business processes answering the customers needs.

In the article the questions of application of modern information systems for the tasks of strategic university management are considered. Proposed integrated strategic university management system includes modules of monitoring and decision support, key performance indicators management, planning and budgeting. Approach to development and implementation of such system is described.

The problem of analysis of reliability of fault tolerant corporate net of IP–telephony is considered in the following article. By the reason of high complexity and big scale of such a systems we propose approximate methods of reliability calculation: method of minimal sections and minimal ways. With the goal of adequate assessment we have introduced the category of typical orientation of communications.

In the article the questions of e-insurance efficiency increasing on the basis of consulting technologies are considered. The typical client segments are researched, the key buying motives for insurance products are described, also the opportunity of complex products offering for client segments is regarded.